We Are A Nimble Team Of Experts

We're a London based team from diverse backgrounds including marketing, influencing, production and business management. We bring together all our expertise to drive real change for our clients.


our beginning

Social Mode was created by Jessica Valentine after her 10-year career working on social media in advertising agencies. She has been fortunate enough to work with some inspiring brands, large and small, throughout her career.

Her background includes developing content campaigns such as iD mobile ‘We Got This’ , featuring Asim Chaudhry, and Walkers Crisps ‘Bring it Back’ and launching their first influencer work. She has managed British Gas social channels and, most recently, has worked with and across many beauty brands from Real Techniques to Ardell to drive sales through social advertising.

Having gained this experience working at AMV BBDO, The & Partnership and most recently developing the social arm with We Are Kilpatrick, she could see that a new approach to social was imperative to keep up with ever-evolving consumer behaviour.

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Fully Flexible:

We approach briefs with an ‘audience first’ mindset which allows us to work around your audience, working at times when your audience is online and interacting with your brand. Customers want a fast response, and we will always look to deliver responses within an hour for our clients and those who matter most to them.


You need a project delivered and you need it fast. We can work wherever is best for you, whether in your offices or elsewhere, eg on the road while shooting content. You tell us where and we’ll be there, with snacks of course!


We pursue opportunities beyond the usual controlled resources. That might include:- finding new uses of formats to achieve for our clients more earned media, finding new previously unconsidered customers or launching new products with a social demand. We see what might be possible and find a way to make it happen.

We believe in providing the right team for your project, not following the dated agency model of finding who in the office is free. Calling on our extensive and trusted network of other agencies and freelancers we’ll build a specialist extension of your team.

Your Team

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Jessica Valentine
Managing Director
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Paul Shearing
Finance Director
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emelie hasselgren
Content Manager
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Lara Krenzinger
Lead Designer
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Adeola Adekaiyaoja
Assistant Social Media Producer
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Jasmine Jonas
Freelance Social Manager