CASE STUDY

CAST watches

Social Strategy and Social Branding

CAST Watches is a new brand with a unique product - the only watch in the world that is 100% customisable, including the watch face itself! There are a range of designer faces to collect or print your own artwork on the face.

CAST came to us in need of a social strategy, brand look and feel as well as a suite of videos and still assets that would catch attention in the news feed to show the watch face changing and bring each beautiful piece of artwork to life.

AIMS

  • Produce a new brand look and feel that would make CAST stand out in the market
  • Highlight the unique CAST Watch artist faces in a way that would catch attention on the news feed


ACTIONS

  • Through competitor social analysis we defined what was missing in the market and how to differentiate CAST to show off the watches on social media
  • Developed a suite of motion graphic assets that bought each of the watch face artworks to life

RESULTS

  • A suite of over 30 individual assets made up of videos and still delivered in channel specific format to be posted on social media
  • A look and feel that sets CAST out amongst the many other watch brands marketing on social media
  • A very happy client!
Their Instagram
A CAST watch against a cool background graphic by Social Mode
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