What is it and do I need it? Social Commerce (s-commerce) is a subset of electronic commerce (e-commerce) where social media platforms are used to make personalised and targeted in-app shopping experiences for customers. Simply put, it brings electronic commerce functionality directly into social media platforms.
We help you drive discovery and sales of your products right where customers are already actively shopping on social media platforms.
Absolutely. Here is why; over 200 million people visit a business profile on Instagram every day and 130 million people tap on an Instagram shopping post every month. Shopping now happens directly on Instagram and Facebook without the need to leave the platform. Using Facebook’s shopping technology (which they are optimising daily) means we are able to tell you your exact return on every pound spent on social commerce.
Firstly, your business needs it set up. Social Mode will set up your s-commerce shop and add tracking to your website, allowing you to re-target those who have been on your website through Facebook and Instagram. We will also be able to retarget those who have looked at your social shop with incentives to complete purchase.
Once set up, you need to attract people to your shop. The days of organic or ‘free’ social media marketing are long gone as the platforms have matured from attracting users into ad revenue businesses. Therefore, you will need to advertise to reach your potential customers, but don’t worry, social advertising is one of the most cost-efficient ways to advertise and one of the only ways to know exactly how many sales that marketing spend is generating.
Once we have you up and running with your shop, we will create an s-commerce strategy that will help you reach your potential customers and then drive them to purchase, this process is being constantly optimised in order to give you the most cost-efficient way to increase your bottom line.